- Make lasting relationships where you are.
Quality is one thing, and quantity is another. We should attempt
to make lasting relationships that have an impact on others.
A short conversation can have a lasting effect, but a lasting
relationship is more likely to change your life. Live in the moment,
but plan for the long term.
- Be appreciative.
There are five languages of appreciation, and each person has a
favorite way to be appreciated. First notice the color of each
person’s eyes (This works). Then discover what style of
appreciation is their chosen language.
- Pursue your dreams.
Takes steps toward a goal that helps you realize your dreams
every day. Success in small things breeds success in big things.
Take small steps and reward your progress.
- Practice what you love.
Be happy doing things that you love and do them often, and
do them well. Success breeds success.
- Share your abundance with others.
Include others in your quest for happiness and be contagious.
People will be pleased when you are doing what you love.
- Avoid materialism.
Sure we all need to stay warm and dry. But focus on experiences
more than multiple homes. It’s not unusual for people to
sell their second home when they discover that twice as much
maintenance doesn’t bring them the happy experiences they
had in mind.
- Live the life you want.
What others expect may not be the final word on how you
should live. Be happy in your journey toward happiness and not
a slave to what others expect of you.
Posted in Start With WHY by Chuck
I always wondered how branding success works and sharing what I’ve learned is enjoyable.
- Begin with “Why” you are offering what you are offering.
People always want to know “Why” you are communicating with them so tell them your intentions up front.
- Tell them “How” you intend to do what you have in mind for your offer.
The how is controlled by the WHY.
- Finally….tell them WHAT you have in mind as an offer.
Let’s pick a random topic…..housing.
– I’d like to feel useful and provide a needed product and service.
– It’s very hot or cold or wet today and people may want something to help.
– I’ve built some great shelter…..want some?
What are the advantages of this process?
You want to be useful and make a valuable product. But notice the rest of the formula is flexible. The first line is your core principal. What follows the core principal can change according to conditions. You might switch to another product someday.
If you base your brand on your core principals then your brand never changes! So I’ve just described the secret to good branding. “Apple Computers” felt the need to change their brand to “Apple” because computers were not their core. The “Apple Way of Doing Things” was the actual brand. “Disney” properties are managed in a “Disney way.” Disney properties are not cartoons.
A Brand….is a frame of mind.
Posted in Start With WHY by Chuck
Posted in Uncategorized by Chuck
Effective property branding is critical to success. There are lots of ideas around out there about branding, what it is, what it means, and what it does. Nailing jello to the wall is easier than nailing down one definition for branding.
Good, effective business branding ends up being an emotional tie to a set of experiences. Emotions explode in a part of the brain that is separate from the area that forms words. Have you ever been sad and unable to put the reason into words? Have you ever been happy and unable to explain it? How about in love? Emotions are in a separate part of the brain from words.
Imagine if all love songs covered the same ground. Lucky for the music industry emotions have difficulty translating into language. We know we over-think things. We refer to the “head” as the problem there. But emotions seem outside of the mind, so we put them in other places, like “you broke my heart” or ” I have a gut instinct about that guy.”
Good, effective branding grows around a group of experiences that have conveyed an emotion. One secondary emotion is passion. That’s why many good businesses thrive based on passion. Passion is not the most base of emotions but is usually is a result of a more primary emotion like love.
Let’s cover “Love” for a moment here. There is “I love my wife”, there is “I love my sister”, ” I love pizza”, “love for strangers” and lust. Those are five of the variations of love. Marketing will use different versions as needed. Sex sells, but the other four do as well.
A good brand will convey that one or more of those is in play in your business. I should tell you that a visible love for money will not go over well with your clients. They already assume that you are just in it for the money. The goal of good branding is to convey your love for something other than the customers cash. There is nothing wrong with having a desire to stay in business and provide for your family and even be providing jobs for people. But that message is not one that people want to hear.
What they want to feel is that your passion for helping others is your number one concern. Make it your #1 concern, and you will go much farther in a business. Define your brand (as best as you can in words) for your benefit. But know that your TRUE Brand is the ACTIONS that result. Your words will ring hollow if you mess this up.
Your ACTIONS are the true definition of your Brand.
There is nothing more off-putting to people than to go to “Friendlies Super-Mart” and be treated poorly by a grumpy employee. If your brand is “Friendly” you best be sure that “friendly” describes the person the public sees. Th”Friendly” is much easier if the CEO is the leader on this. Having a grumpy boss is hard for everyone. Every person in the organization is part of the brand. If someone is having a grumpy day, they either get the support they need or they voluntarily stay home.
The “Brand” of a company is the actions they take, every day, every minute. Ask any customer or client. They will tell you what your brand is and if it doesn’t match your intended brand, you are in trouble.
Posted in Branding, Start With WHY and tagged branding by Chuck