Category Archives: Start With WHY

What start with why? Part 3

Chuck, suppose you are madly in love with the salesperson, but the product is pretty much a commodity. Do you assume people will buy your product at a higher price based on the skills of your sales people? This could … Continue reading

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Why start with why? Part 2

This is what marketing and sales and industry and commerce is all about my friends. You need to figure out WHY people want to buy something. If you figure out WHY people want something, they will appreciate that you care … Continue reading

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Are Intentions Important and Why Start With Why?

              Are intentions as critical as all that? “Why” is the foundation for all exchanges of any kind. One may offer you a glass of tap water from your house. But suppose a large … Continue reading

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Seven ways to create satisfaction for customers and at home

Make lasting relationships where you are. Quality is one thing, and quantity is another. ¬†We should attempt to make lasting relationships that have an impact on others. A short conversation can have a lasting effect, but a lasting relationship is … Continue reading

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Effective Business Branding Thoughts

Effective branding is critical to success. There are lots of ideas around out there about branding, what it is, what it means, and what it does. Nailing jello to the wall is easier than nailing down one definition for branding. … Continue reading

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Branding Success Secrets

I always wondered how branding success works and sharing what I’ve learned is¬†enjoyable. Begin with “Why” you are offering what you are offering. People always want to know “Why” you are communicating with them so tell them your intentions up … Continue reading

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