Yearly Archives: 2018

What start with why? Part 3

Chuck, suppose customers are impressed with the salesperson, but the product is pretty much a commodity. Do we assume people will buy the product at a higher price based on the reputation of the company?    The purpose of branding is … Continue reading

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Why start with why? Part 2

This is what marketing and sales and industry and commerce is all about my friends. You need to figure out WHY people want to buy something. If you figure out WHY people want something, they will appreciate that you care … Continue reading

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